Hello,
I'm Aswika Manivannan

Hello,
I'm Aswika Manivannan

Focused on bridging user needs with innovative design and data-driven insights to drive impactful product development.

01 / Restructuring Navigation to Improve UX

UX Research

Questrade provides self-directed and managed investing platforms for users.

I led first-click testing with 40 participants, improving user comprehension rates by approximately 25%.

01 / Restructuring Navigation to Improve UX

UX Research

Questrade provides self-directed and managed investing platforms for users.

I led first-click testing with 40 participants, improving user comprehension rates by approximately 25%.

02 / Driving Conversion with Concept Testing

UX Research

Questrade is a leading Canadian fintech company offering online trading and investing services.

I conducted usability research on the POS flow, leading to a 10-15% increase in customer conversion.

03 / Designing Secure & Flexible Admin Tools

UX Design

Wind River Systems develops embedded software solutions for mission-critical industries.

I designed a new admin tool that streamlined user management and improved workflow efficiency, enhancing role-based access control while maintaining strict security protocols.

04 / From Cart to Kitchen: Reducing Food Waste

UI/UX Design

PlantJammer is a startup focused on AI-powered recipe solutions for sustainability.

I designed a food waste reduction widget, which was implemented in 10+ grocery stores, promoting sustainable meal planning.